FEATURED INGREDIENTS
Plant-based oils and butters provide the moisturization your skin needs
![A photo of rosehip berries, which are small and round with a deep red color. The berries are clustered together on a branch, with some leaves visible in the background.](http://loved01.com/cdn/shop/files/rose-hip-oil-ingredient-john-legend-1_{width}x.jpg?v=1673994299)
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Our functional, dermatologist recommended formulas are crafted to nourish, moisturize and gently balance pH, leaving skin glowing, vibrant and beautiful.
![](http://loved01.com/cdn/shop/files/about_01_{width}x.jpg?v=1678293601)
Formulated for melanin-rich skin
![](http://loved01.com/cdn/shop/files/about_02_{width}x.jpg?v=1678299179)
Effective, high-quality ingredients
![Macro image of a woman holding a bottle against her shoulder. The image is very close-up, showing only a portion of the woman's shoulder and the bottle.](http://loved01.com/cdn/shop/files/circle-woman-toning-mist-john-legend-1_{width}x.png?v=1673992092)
Accessible retail locations
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Affordable price points
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Love the skin you're in
IN THE NEWS
“When we talked about what my specific brand would look like, we decided to address that particular gap and formulate products with melanin-rich skin at the forefront of our design and formulation decisions. That’s something that’s rarely done."
John Legend, WWD
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