Free Shipping on Orders $50+

LOVED01 BY JOHN LEGEND

The Care Your Skin Has Been Waiting For

John Legend brings a simpler approach to total body care. Every formula is pH-balanced, dermatologist approved, and gentle enough for sensitive skin to trust daily.

Hear from our loved ones

Key Ingredients

Nourishing botanicals for your skin

A close-up of bright red berries clustered on a green and brown leafy plant.

Rosehip Oil

Deeply moisturizes and helps even out tone over time.

A close-up of a cluster of bright orange-yellow berries hanging from a tree branch with green leaves.

Sea Buckthorn

Vitamin-rich oil that restores softness to dry skin.

Two whole coconuts, one split open to show the white coconut flesh, on a dark background.

Jojoba + Coconut

A light blend that hydrates without weighing skin down.

A small clear glass jar filled with white shea butter, photographed from above on a light beige fabric background.

Shea Butter

Gently softens, so skin stays comfortable all day.

Oprah's Favorite Things 2024 Logo

Oprah’s Favorite Things — Loved01 Hand Care Duo

"John Legend wanted to create a skincare line that was luxurious but affordable—and this nourishing hand soap and lotion duo shows just how well he succeeded." — Oprah on why our Hand Care Duo was one of her favorite beauty gifts of 2024.

Our Story

Loved01 is self-care that goes beyond skin deep

Before Loved01, John Legend tried everything from complicated 10-step routines to luxury skincare lines with the price tag to match. So, he set out to build what didn’t exist: simple, affordable care developed by dermatologists and made to fit into any routine. What began as a personal need became a love letter to every inch of you.

More About Us

Cruelty Free

Plant-Powered

Derm-Approved

Kind to Sensitive Skin

Shop by Scent

Fresh Floral

Shop Now

Lavender

Shop Now

Fragrance Free

Shop Now

LOVED01 CARES

Helping every caregiver feel seen and supported.

The invisible labor of caregiving has become a part of everyday life for so many. Discover real stories, real resources, and real support to help lighten that load.

Learn More