Every inch of you deserves effective, affordable care

Sensorial self-care for all.

Loved01 wants you to look and feel better today than you did yesterday. We strive for not only results you can see on the surface, but that you can feel within yourself. Founded by John Legend and inspired by living life the way we all deserve to without breaking the bank.

47% of consumers said they typically buy beauty products at a mass-market retailer or grocery store, yet only 13% say they can easily find beauty products that meet their needs.

Source: McKinsey Report, June 2022

Intentional + Inclusive

We created our products with intention to bring luxurious experiences and real results to all. This means we promise to only include the highest quality ingredients that service all skin types.  We will formulate for the care and attention we reserve for our face, but at a price point we feel comfortable treating our face and our body. And that our products defy gender boundaries and bring more people together.

a note from John legend

I’ve always treasured my relationship with my audience, no matter what I’m presenting to them.  I want them to feel valued and appreciated.  I want them to know that everything we bring them was made with care, love and intention.