Every inch of you deserves effective, affordable care
Every inch of you deserves effective, affordable care
Our Founder
“We created Loved01 with melanin-rich skin in mind because we believe our community deserves great skincare at an affordable price.”
Our functional line of dermatologist-approved formulas are crafted to nourish, moisturize and gently balance pH, leaving skin glowing, vibrant and beautiful.
Formulated for melanin-rich skin
Effective, high-quality ingredients
Accessible retail locations
Affordable price points
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Why Loved01
More than 40% of Americans identify as People of Color
Most brands are not formulated to address the unique skincare needs of this very diverse group.
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While People of Color spend more on skincare than the average US citizen, they find fewer products that meet their needs.
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By centering the needs of black and brown skin and incorporating them into time-tested formulation methodologies, Loved01 creates products that are truly beneficial for all skin types.
47% of consumers said they typically buy beauty products at a mass-market retailer or grocery store, yet only 13% say they can easily find beauty products that meet their needs.
47% of consumers said they typically buy beauty products at a mass-market retailer or grocery store, yet only 13% say they can easily find beauty products that meet their needs.
Source: McKinsey Report, June 2022
Our Mission
“Our mission is to democratize skincare by offering effective, nurturing skincare for complexions of color.”
Committed to Equality in Skincare
MELANIN-RICH AS THE PRIORITY
Created to meet the needs of melanin-rich skin, while addressing issues universal to all skin types.
CONSCIOUSLY FORMULATED
Our team is focused on providing efficacious skincare solutions while caring for the environment and our community.
DIVERSITY IN DERMATOLOGY
People of Color are underrepresented in dermatology—from teaching practices to the number of practitioners—which can lead to delays or errors in diagnosis. Find a dermatologist of color with the Black Derm Directory to help you on your skincare journey.
IN THE NEWS
“We wanted to make something that felt luxurious, so, we put all of the care and intention of a luxury brand into it, but made it affordable and accessible.”
“We wanted to make something that felt luxurious, so, we put all of the care and intention of a luxury brand into it, but made it affordable and accessible.”
John Legend for Cosmopolitan
IN THE NEWS
“We want folks with Black and brown skin to know that we love you; we celebrate your skin. We want to ensure you have the proper care for your skin, and we’re going to be committed to doing that.”
“We want folks with Black and brown skin to know that we love you; we celebrate your skin. We want to ensure you have the proper care for your skin, and we’re going to be committed to doing that.”
John Legend for Glossy
IN THE NEWS
“We intentionally created this brand with them in mind because we believe they deserve great skincare at an affordable price.”
“We intentionally created this brand with them in mind because we believe they deserve great skincare at an affordable price.”
John Legend for Essence
IN THE NEWS
"Loved01’s line of vegan, cruelty-free, dermatologist-approved products helps nourish, moisturize, and rebalance the skin’s pH levels to produce a clean and vibrant look."
"Loved01’s line of vegan, cruelty-free, dermatologist-approved products helps nourish, moisturize, and rebalance the skin’s pH levels to produce a clean and vibrant look."