FEATURED INGREDIENTS
Plant-based oils and butters provide the moisturization your skin needs
![A photo of rosehip berries, which are small and round with a deep red color. The berries are clustered together on a branch, with some leaves visible in the background.](http://loved01.com/cdn/shop/files/rose-hip-oil-ingredient-john-legend-1_{width}x.jpg?v=1673994299)
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Our functional, dermatologist recommended formulas are crafted to nourish, moisturize and gently balance pH, leaving skin glowing, vibrant and beautiful.
![](http://loved01.com/cdn/shop/files/about_01_{width}x.jpg?v=1678293601)
Formulated for melanin-rich skin
![](http://loved01.com/cdn/shop/files/about_02_{width}x.jpg?v=1678299179)
Effective, high-quality ingredients
![Macro image of a woman holding a bottle against her shoulder. The image is very close-up, showing only a portion of the woman's shoulder and the bottle.](http://loved01.com/cdn/shop/files/circle-woman-toning-mist-john-legend-1_{width}x.png?v=1673992092)
Accessible retail locations
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Affordable price points
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MOISTURIZE + NOURISH
IN THE NEWS
“When we talked about what my specific brand would look like, we decided to address that particular gap and formulate products with melanin-rich skin at the forefront of our design and formulation decisions. That’s something that’s rarely done."
John Legend, WWD
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