Care That Delights the Senses

Inclusive, indulgent, and crafted to celebrate every body.

Essentials That Feel As Good as They Work.

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Kind to Sensitive Skin

Rich in Scent + Touch

Never Expensive

The Face + Body Moisturizer

Rich, whipped texture. Nourishing oils + butters.

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The Hand Wash

Silky lather. Always hydrating. Never drying.

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Our Founder

“We wanted to make something that felt luxurious, so, we put all of the care and intention of a luxury brand into it, but made it affordable + accessible.”

John Legend

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Loved01 is self-care that goes beyond skin deep

Though our products deliver goodness at the surface of the skin, we’re truly proud of the way that they improve the way you feel—a love letter to every inch of you.