Gift a Little Love, Just Because

No occasion needed. Find feel-good gifts that say I thought of you—without saying a word.

Gentle yet powerful care that transforms how you look + feel.

Made in the USA

Indulgent Textures

Beyond Clean

Affordable

Plant-Based

The Brightening Serum

Cooling, calming, skin-smoothing luxury—in one effortless glide.

YOU DESERVE IT

The Soothing Wipes

Silky-soft, skin-balancing refreshment that feels like a mini facial.

treat yourself

Our Founder

“We wanted to make something that felt luxurious, so, we put all of the care and intention of a luxury brand into it, but made it affordable + accessible.”

John, on the reason behind Loved01

Shop John's faves

Loved01 is self-care that goes beyond skin deep

Though our products deliver goodness at the surface of the skin, we’re truly proud of the way that they improve the way you feel—a love letter to every inch of you.