Skincare for Daily Decadence

Indulgent textures. Powerful ingredients. Never expensive. Made to nourish deeply & transform sensitive skin.

Gentle yet powerful care that transforms how you look + feel.

Made in the USA

Plant-Powered

Affordable

Head-to-Toe Formulas

The Brightening Serum

A ritual of renewal—refines texture, evens tone, & supports the skin barrier.

treat yourself

The Soothing Wipes

Soothe on the move. Instant calm in one silky swipe.

YOU DESERVE IT

Our Founder

“We wanted to make something that felt luxurious, so, we put all of the care and intention of a luxury brand into it, but made it affordable + accessible.”

John, on the reason behind Loved01

Shop John's faves

Loved01 is self-care that goes beyond skin deep

Though our products deliver goodness at the surface of the skin, we’re truly proud of the way that they improve the way you feel—a love letter to every inch of you.