Lovedº1: Skincare for Melanin-Rich Skin

Want it today?Find us at your local CVS or Walmart

A photo of John Legend sitting on a couch with his two children, a boy and a girl, who are both kissing his cheeks. John is smiling and looking happy, while his children appear to be having fun and enjoying their time with their father.

A photo of sea buckthorn berries, which are small and round with a bright orange color. The berries are clustered together on a branch, with some leaves visible in the background.

About the brand

Created to provide real results while encouraging empowering acts of self-care, Loved01 is here to help everyone put their best face forward.

Best Sellers

Gift Set

Product collection image with a tan background. The image shows the Exfoliating Cleanser, Face+Body Wash and Face+Body Moisturizer,.

The LOVED01 Trio

$32 ($35 value)

Indulge in a body care experience with the essentials you need to nourish your skin. Includes the Face + Body Wash, Exfoliating Cleanser and Face + Body Moisturizer..

Gift Set

Yours, Mine, Ours - Face + Body Moisturizer

$27 ($30 value)

Nourish your skin with our moisturizer that provides next-level hydration for your face and body.

Gift Set

Product collection image with a tan background. The image shows three of the Face + Body Wash.

Yours, Mine, Ours - Face + Body Wash

$27 ($30 value)

Nurture your skin with this lotion-like, no-lather face and body wash that restores hydration while gently cleansing away impurities.

Gift Set

Product collection image with a tan background. The image shows three of the Exfoliating Cleanser.

Yours, Mine, Ours - Exfoliating Cleanser

$42 ($45 value)

Reveal your softest skin with this gentle exfoliating cleanser for your face and body.

Skin Education

Melanin-rich skin loses moisture faster than non-melanin-rich skin.

A photo of a Black man applying shaving cream to his face with a shaving brush. The photo is well-lit and shows the texture of the shaving cream and brush, as well as some stubble on the man's face.

A photo of a small bottle of Face + Body Oil partially submerged in water. The oil appears to be floating on the surface, creating abstract swirls and ripples in the water.

A photo of rosehip berries, which are small and round with a deep red color. The berries are clustered together on a branch, with some leaves visible in the background.

Ingredient spotlight

Dermatologist Recommended

All of Loved01's plant-based, cruelty-free products are formulated with our proprietary blend of Sea Buckthorn Oil and Rosehip Oil.

OUR FOUNDER & MISSION

“We hope to help democratize the beauty space by offering high-quality products at an affordable price point.”

Close-up photo of body oil with bubbles on its surface, on a plain background.

A photo of a Black woman holding a toning mist up to her face. She appears to be spraying the mist onto her skin, which looks hydrated and radiant. The photo is well-lit and shows the texture and packaging of the toning mist, as well as the woman's glowing skin.

IN THE NEWS

Discover what people are saying about our mission and products.

Shop By Category

/* if no javascript: get back ATC button */ body:not(.spo-loaded) [data-shopify="payment-button"], body:not(.spo-loaded).template-product form[action="/cart/add"] [type=submit], body:not(.spo-loaded).template-collection form[action="/cart/add"] [type=submit], body:not(.spo-loaded).template-index form[action="/cart/add"] [type=submit], body:not(.spo-loaded) form[action="/cart/add"] [type=submit] {opacity: 1; pointer-events: all} body:not(.spo-loaded) form[action^="/cart"]:not([action^="/cart/add"]):not(#currency_form) button, body:not(.spo-loaded) form[action^="/cart"]:not([action^="/cart/add"]):not(#currency_form) input[type="submit"], body:not(.spo-loaded) form[action^="/cart"]:not([action^="/cart/add"]):not(#currency_form) input[type="button"], body:not(.spo-loaded) [name="checkout"], body:not(.spo-loaded) [name="goto_pp"], body:not(.spo-loaded) [name="goto_amazon_payments"] {opacity: 1; pointer-events: all}