Meet The Brightening Serum

A cooling rollerball delivers skin-renewing care—designed to even tone, smooth texture, & strengthen sensitive skin

Gentle yet powerful care that transforms how you look + feel.

Made in the USA

Indulgent Textures

Beyond Clean

Affordable

Plant-Based

The Face + Body Oil

Our award-winning oil made to hydrate, heal, & glow—never greasy

YOU DESERVE IT

Hand Care Duo

Award-winning hand care that revives + nourishes well-loved hands.

treat yourself

Our Founder

“We wanted to make something that felt luxurious, so, we put all of the care and intention of a luxury brand into it, but made it affordable + accessible.”

John, on the reason behind Loved01

Shop John's faves

Loved01 is self-care that goes beyond skin deep

Though our products deliver goodness at the surface of the skin, we’re truly proud of the way that they improve the way you feel—a love letter to every inch of you.